At this 24ADP conference, choose to attend only those sessions which suit your career. For example, if you manage Google AdWords campaigns, then the day 1 track 1 is more suitable for you, not the track 2.
Basically, the conference this time has been divided into four tracks. Each track has some significance and a set of sessions related to a particular domain. If you are unable to view the image above, let us break it down for you.
Day 1, Track 1 – Advertising
This track is meant for seasoned advertisers, marketing heads, leadership teams in marketing divisions, external CMOs, senior consultants and the strategists. Those who are responsible for teams, part of the core teams who recommend which channels to advertise on, plan the timelines, pitch to large clients/ decision makers, lead campaign execution from the front & those who conceptualize the brand positioning.
Day 1, Track 2 – Advanced Analytics
This track is for 2 kinds of marketers – one who handle paid campaigns and secondly for those who extensively use web analytics. The sessions are for those marketers who are responsible for execution & optimization of Facebook paid campaigns, Google AdWords campaigns, media split, reading extensive excel sheets and drawing conclusions, making media split recommendations and finally proving ROI too. Speakers will discuss and share knowledge related to code implementations, integrations, APIs and insights from data. This track will hold discussions on platforms, tools, applications.
Day 2, Track 1 – Branded Digital Properties
This track is meant for those marketers who are content strategists, content developers, community managers and marketers responsible for building digital presence of brands.
Day 2, Track 2 – Digital Marketing for Startups & DIYs
If you are marketer working with a startup, or at a company who has recently started looking at digital marketing campaigns, then this track is for you. The sessions will discuss DIY tools, strategies, things you should know, and platforms.
We hope that this will clear out the confusion that most of you had. If you still haven’t booked the ticket for upcoming 24ADP Digital Marketing Conference, now is the time!
Book tickets here – 24adp.com/#register